ICP filing and server migration
Your Hong Kong-hosted website takes thirty seconds to load in Shanghai and gets buried by Baidu. We migrate to mainland hosting, file your ICP, and optimise for Baidu's indexing rules.
The Problem: Same Language, Two Planets
Hong Kong and China share a language and a border. That makes it dangerously easy to assume the markets are "close enough." They are not.
Hong Kong consumers live on Facebook, Instagram, LinkedIn, and Google. They browse on mobile during MTR commutes. They pay with credit cards, FPS, and Octopus. They read OpenRice reviews before booking a dinner. They trust international brands with transparent return policies and responsive customer service.
Mainland Chinese consumers live inside WeChat. Half their web traffic comes from in-app browsing. They discover products on Xiaohongshu, watch them demonstrated on Douyin, and buy them through WeChat Mini Programs with one-tap payments. They do not trust external links. They trust KOC seeding, group-buy social proof, and algorithmic recommendations from platforms they have used for years.
The same language. Two completely different digital universes.
Our Solution
We run both directions from two teams who live in both ecosystems. Our Hong Kong office handles B2B positioning, Google SEO, exhibition strategy, and LinkedIn credibility. Our Shenzhen office handles Xiaohongshu seeding, Douyin content, Mini Program development, and Baidu SEO. The two teams share a weekly sync — not a monthly report — so your campaigns stay aligned.
Hong Kong → China
The challenge: Breaking into an ecosystem where your existing digital assets are invisible.
Xiaohongshu seeding in tier-2 cities
Shanghai and Beijing are expensive and saturated. Hangzhou, Chengdu, Changsha, and Wuhan are where new food and lifestyle trends begin. We seed KOCs in those cities who fit your price point and audience.
WeChat Mini Program build
If you run an F&B or retail brand, a Mini Program is not optional. Chinese consumers expect to browse menus, place orders, split bills in group chats, and pay without leaving WeChat.
Douyin content for Chinese scrolling
Not reposted Instagram Reels. Not brand films. Fifteen-second hooks with local soundtracks, local trends, and copy that reads like a native TikTokker wrote it.
Baidu SEO and Zhihu authority
Google does not exist in China. Baidu's ranking rules reward mainland-hosted sites, Chinese-language content depth, and Zhihu Q&A participation. We build your visibility there.
China → Hong Kong
The challenge: Building trust in a market that values international standards and regulatory transparency.
Google SEO and trust signals
Hong Kong consumers Google before they buy. We optimise your site for "Hong Kong + your product category," build local backlink profiles, and manage your Google Business Profile.
OpenRice PR and review management
For F&B and hospitality brands, OpenRice ratings determine foot traffic. We handle review solicitation, PR placement, and response management.
LinkedIn B2B positioning
Hong Kong is a relationship-driven business city. We build your company page, publish authority content, and run targeted campaigns to decision-makers in your vertical.
FPS and credit card UX
Hong Kong consumers abandon checkouts that feel slow or insecure. We streamline payment flows to match their expectations.
Cross-border data compliance
Mainland data laws and Hong Kong's data-protection framework diverge. We structure data handling so you stay compliant on both sides.
Regulatory Notes
- ICP compliance: All websites hosted on mainland Chinese servers must complete ICP filing. Failure results in blocking.
- Cross-border data transfer: China's PIPL and Hong Kong's Personal Data (Privacy) Ordinance have different standards for data transfer. We design architectures that satisfy both.
- Content censorship: China's advertising content rules are stricter than Hong Kong's. Creatives must pass pre-review before paid distribution on WeChat or Douyin.
What You Walk Away With
A Hong Kong brand with a WeChat presence that feels native in Hangzhou. A Chinese brand with a Google ranking and OpenRice profile that builds trust in Mong Kok. And a strategy that respects the distance between the two markets instead of pretending it does not exist.