ICP filing and website compliance
Before a single ad runs, we get your website filed and hosted correctly so it actually loads in China. No ICP means no China presence — period.
The Problem: Two Megastores Speaking Different Digital Languages
China is the world's largest digital consumer market — and the world's most operationally complex. Vietnamese exporters who assume they can run the same playbook they use at home discover, painfully, that Chinese consumers do not find new products through Facebook ads or KOL shoutouts. They find them through Xiaohongshu seeding, Douyin live streams, and WeChat group buys.
On the flip side, Chinese brands entering Vietnam discover that the platform landscape they know — WeChat, Weibo, Douyin, Tmall — does not exist in Vietnam. Instead they find a market dominated by a messaging app so embedded in daily life that a brand without a Zalo Official Account is effectively invisible. Vietnamese consumers expect to browse, ask, pay, and receive delivery updates all inside Zalo. If your strategy starts and ends with a WeChat Mini Program, you have already lost.
The regulatory complexity is just as lopsided. Chinese market entry requires ICP filing, content moderation compliance, and data localisation under the Cybersecurity Law. Vietnamese market entry requires navigation of advertising censorship, health-claim restrictions, and the Cybersecurity Law's local data-storage mandates.
Our Solution
We run campaigns in both directions through two teams who know both markets. Our Shenzhen office handles China-side strategy, Xiaohongshu seeding, and Douyin content. Our Ho Chi Minh City office handles Zalo strategy, local KOL management, and MoMo integration. The person managing your account has worked on both sides of the corridor.
Vietnam → China
The challenge: Breaking into a digital ecosystem where your existing playbook is worthless.
Xiaohongshu seeding with real KOCs
We seed with content creators who have credibility in your product category, not just high follower counts. A Shenzhen beauty KOC with eighty thousand engaged followers drives more conversions than a national celebrity with a million passive ones.
Douyin brand accounts
Fifteen-second hooks, bright colours, and native soundtracks — not reposted Instagram content. Our team has watched Douyin algorithms change and knows what triggers engagement today.
WeChat Mini Program development
If your product belongs in a group-buy or flash-sale ecosystem, we build the app integration, payment flow, and referral mechanics that Chinese consumers expect.
China → Vietnam
The challenge: Building trust on a single platform that dominates messaging, shopping, payments, and logistics tracking.
Zalo Official Account management
We do not hand you a how-to guide. We build your profile, post daily, respond to messages, and handle order queries — all in Vietnamese, all with the local tone that builds trust.
MoMo and ZaloPay integration
Vietnamese consumers expect to pay through their preferred e-wallets. If your checkout only supports credit cards or Alipay, your cart-abandonment rate will be catastrophic.
Local KOL and KOC strategy
We partner with Vietnamese creators who understand product review culture, unboxing expectations, and the informal tone that works in Vietnam's online communities.
Content written in Vietnamese
The difference between "delicious" translated by machine and "ăn là ghiền" written by a Vietnamese copywriter is the difference between a scroll and a sale.
Regulatory Notes
- China ICP filing: Mandatory for any website accessible from mainland China. Process takes 20-30 days and requires a local legal entity or mainland partner. We manage the paperwork and host migration.
- China content moderation: Strict rules on health claims, before-and-after imagery, and financial product advertising. We review every creative before it goes live.
- Vietnam Cybersecurity Law: Requires local data storage for certain categories of personal data. We audit your tech stack and ensure compliance.
- Vietnam Advertising Law: Prohibits comparative advertising, requires pricing transparency, and mandates specific disclosure formats.