Zalo-first strategy
We set up your Zalo Official Account and run it like a local community manager. The tone, timing, and interaction style are built by people who use Zalo daily.
The Problem: Two Directions, Two Different Gaps
Hong Kong brands entering Vietnam hit a credibility wall. Vietnamese consumers are warm and relationship-driven, but they are also deeply sceptical of foreign brands that feel too corporate, too polished, and too disconnected from daily life. A Hong Kong skincare brand that launches with English-language Facebook ads and a flashy website gets ignored.
Vietnamese brands entering Hong Kong face the opposite problem: they look small. In a city where consumers buy on reputation, institutional backing, and the perception of international quality, a Vietnamese coffee brand with a beautiful product and zero local presence is invisible.
Both failures come from the same root cause: neither side understands how trust is built in the other market.
Our Solution
We run campaigns in both directions because we have teams in both markets. Our Ho Chi Minh City office handles everything that requires Vietnamese cultural fluency. Our Hong Kong office manages strategy, reputation, and B2B relationships.
Hong Kong → Vietnam
The gap: Credibility. Vietnamese consumers do not buy from brands. They buy from people and communities they trust.
Local KOCs
We partner you with Vietnamese content creators who actually use your product category, live in your target districts, and speak the dialect your audience understands.
Regulatory navigation
Vietnam's advertising law has specific rules. We build compliance into the brief, not as an afterthought.
Content from lived experience
Our Vietnamese copywriters write from lived experience, not bilingual dictionaries.
Vietnam → Hong Kong
The gap: Perceived scale and international credibility.
LinkedIn B2B positioning
We build your Hong Kong LinkedIn presence around case studies and industry commentary.
Local PR and earned media
A feature in the South China Morning Post carries more weight than a hundred paid ads.
Exhibition presence
We place your brand at exhibitions where Hong Kong buyers actually go — not the biggest show.
Regulatory Notes
- Vietnam advertising law: Strict rules on health claims, pharmaceutical advertising, and comparative advertising.
- Data localisation: Vietnam requires certain categories of personal data to be stored on servers within the country.